|
Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand . The study of brand equity is increasingly popular as some marketing researchers have concluded that brands are one of the most valuable assets that a company has. Brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one . From Wikipedia under the
GNU Free Documentation License  cdn.wn.com 351px x 468px | 54.90kB [source page] photo WN deniseyong  brandequitystudios.com 435px x 425px | 169.70kB [source page] and promotional DVD to recruit new students Including the wrap for the DVD The DVD label the menu of the DVD the graphic animations made in after effects for the DVD and a post card Share and Enjoy These icons link to social bookmarking sites where readers can share and discover new web pages From Yahoo Image Search: "Brand equity"  business.gseconnect.com jacobmiles Sun, 25 Jul 2010 23:18:32 GM Mr. Vitale was responsible for directing all elements of the brand expression to over 100 markets in 25 different languages, and developing locally compelling campaigns throughout EMEA to increase brand franchise and . brand equity. . ...  synovate.com unknown Fri, 21 May 2010 05:01:00 GM Synovate appoints Global Commercial Head of . Brand Equity. .  shoaibshaukat.com shoaibshaukat Fri, 16 Jul 2010 09:07:07 GM At the least it has distracted the management and has the potential to become a bigger scandal and therefore damaging the Apple's . brand equity. in the longer term. In this context, therefore it was important for Apple to respond to ... From Google Blog Search: "Brand equity"  news.google.com Hindustan Times The rub-off effect of his brand equity is too huge to ignore, more so for those running political agendas. Almost every party has tried to grab his ... and more » news.google.com Joy Online One important role that advertising plays in branding is to create and maintain brand equity ; this equity is often thought of as an intangible asset of ... and more » news.google.com MMD Newswire (press release) Because of their weak brand equity , it is unlikely these 2 companies will be able to increase their market share significantly. The total estimated market ... From Google News Search: "Brand equity" Be Tibetans anti-china protest & consequent "attack" on torch have any impact on olympic's "Brand Equity"?? Q. Olympic is nodoubt the ever best tool to reach mass market (global market) -- a lot's of copyright history zipped over the world, but my question is very kind of "off" to PR Consultant or any Marketting Executive enlisted in my address book Asked by Whatanews4u - Mon Apr 21 21:50:31 2008 - - 3 Answers - 0 Comments A. No. As long as many countries are waiting in the line to be a host country. Brand equity is for the Olympic itself not for China. Answered by Frank Johns - Tue Apr 22 03:57:40 2008 how can L'oreal use its existing brand equity to create brand recognition? Q. how can L'oreal use its existing brand equity to create brand recognition? Asked by j_lochills - Tue Mar 28 21:08:29 2006 - - 2 Answers - 0 Comments A. I think I know what you're asking so here's a stab at an answer: Equity means asset so the question asks how Loreal can use their existing brand asset to create (what I assume to be further) brand recognition. A possible answer to this would be to link current products that have strong sales with other newer products. Loreal is really big on the retail make up industry, but lets say they also want to venture into the fragrance/perfume industry. They could combine this new product with their make up product to let people know that they are now making fragrances as well. Usually this is done when the parent company Loreal has a smaller subsidiary releasing a diferent product. This would be one way that uses their current brand equity (na [cont.] Answered by zhangkunming - Tue Mar 28 21:24:44 2006 Could anyone tell me this question?(Describe the sources of equity for the yahoo! brand.)?
Q. Describe the sources of equity for the yahoo! brand.Did these sources change duiring yahoo!'s history? If so ,how? Asked by eric chan - Sun Apr 6 09:14:09 2008 - - 1 Answers - 0 Comments A. theres 2 much but there is info about it on here Answered by unknown - Sun Apr 13 23:19:42 2008 From Yahoo Answer Search: "Brand equity" |
